Meet the Team
CarePatrol is led by one of the most experienced and forward-thinking executive teams in the entire franchise industry
Steven J. Greenbaum
CEO of Best Life Brands
Steve Greenbaum was named the CEO of Best Life Brands in October 2017. Prior to that he was the co-founder, director and CEO of PostNet International Franchise Corporation. Under Steve’s leadership, PostNet developed more than 660 franchises in the United States and in 10 countries internationally. Greenbaum received the International Franchise Association (IFA) Entrepreneur of the Year Award in 2003 and the Gary Rockwell Award for Excellence in Franchise Development in 2004. He served as chairman of the IFA’s Education Foundation in 2005 and chairman of the board in 2008 and has been featured in two episodes of CBS’ Undercover Boss.
Chuck Bongiovanni, MSW, MBA, CSA
Founder and Executive Vice President of National Partnerships
Mr. Bongiovanni is our founder and served as our President since our inception in January 2009. In May 1993, he founded Preferred Assistance Inc. (which is now Arizona Placement Associates, LLC), an assisted-living placement firm where he performed assisted-living placement services in Arizona. Mr. Bongiovanni has served on several boards including the Professional Association of Referral Specialists and the national advisory board for the National Readmission Prevention Collaborative. He has served as President to the National Post-Acute Care Continuum, a 501(c)(3) organization from January 2016 to present. Pending official organization, Mr. Bongiovanni will also be serving as President of The Families Have Choices Coalition, a 501(c)(6) organization.
Becky Bongiovanni, CSA
Co-Founder and Brand President
Ms. Bongiovanni is our co-founder and has been in the assisted-living placement industry since 2004. She was the sole operator of Arizona Placement Advisors, Inc. (which is now Arizona Placement Associates, LLC) from January 2006 until April 2009. Ms. Bongiovanni became the Corporate Trainer for CarePatrol in April 2009 and finally Chief Operating Officer in May 2011. She is currently in charge of franchise operations including training of new franchisees and continued coaching for all franchisees as they progress through the system. She has also served as the Treasurer of the National Post-Acute Care Continuum, a 501(c)(3) organization from January 2016 to the present.
Vice President of Franchise Development
Tom is the Vice President of franchise development. He has more than 15 years’ experience in franchising, sales and marketing, most recently as president of Premier Franchise Solutions. Tom has helped grow brands and match small business owners with their dream franchise.
Director of Operations
Jules is the Director of Operations, overseeing all franchisee operations and training initiatives. She has 15 years’ management experience and has worked in the franchise industry for more than 8 years having held such roles such as Director of National and International Internal Communications/Operations Services for a $1B brand and Director of Operations overseeing a $15M portfolio of health and wellness brands. Jules has helped grow brands and improve culture by establishing company-wide operational functions and leading large-scale projects, and strives to continuously improve processes to advance the business.
Compliance Officer & Franchise Development Manager
Ms. McInnis has served as the Franchise Compliance Officer and Franchise Development Manager since September of 2015. From August 2014 to September 2015, she was our Franchise Sales Manager. From January 2013 to August 2014, she was the Project Manager of Franchise Development for T3 Franchise Development Systems in San Clemente, California. From May 2009 to July 2012, she was the Marketing Manager for Pacific Beach Realty in San Diego, California.
Franchise Development Manager
Cynthia L. Schick was named Franchise Development Manager for CarePatrol in August 2017. Earlier in her career, Cynthia spent 25 years in Corporate America with telecommunications companies in marketing, public relations and corporate spokesperson roles. She has been working in the franchise industry for the past 13 years. Cynthia has worked in franchise development for four national brands and spent several years working with The Entrepreneur’s Source as a Public Relations consultant.
Franchise Business Consultant
Amy has a Bachelor’s in Social Work, a Master’s in Organizational Dynamics and has over twenty years of experience in healthcare field engagement and training. Some of her held positions were Investigator with Older Adult Protective Services in Philadelphia, Director of Social Services and Admissions in Skilled Nursing, Marketing Director for PACE (Program of All-Inclusive Care for the Elderly) and Director of Healthy Aging and Food Access at United Way of the Greater Lehigh Valley in PA. While caring for her father with Alzheimer’s for several years, she was an advocate and Ambassador for the PA Alzheimer’s Association. Amy also has been a yoga and meditation teacher (and student) for nearly twenty years which informs her personal and professional life, helping her to maintain and promote emotional intelligence, connection and equanimity. She enjoys helping franchises be most successful in assisting clients and families during a critical time in their lives. Amy lives in AZ now with her partner Robert and their two dogs, Nitro Shanti and Essie Petunia.
Jaime McDonald has an extensive background in teaching, education and health. She graduated with a Bachelor of Science degree in Nutritional Sciences from the University of Arizona with a minor in Chemistry. After becoming a certified Group Fitness Instructor she discovered that teaching was something she truly enjoyed and utilized her science background to become a middle school science teacher. She taught the middle school age group, 6th-8th grade, in Arizona public schools for 10 years. In 2017, she transitioned from teaching children to teaching adults. She began working at a non-profit organization, training adults who were pursuing their licensure in providing foster care. Jaime is excited to be a part of the CarePatrol team, using her knowledge of educational best practices to help franchisees provide invaluable services to seniors and their families.