How a Former Wrestling Champion Became a Thriving CarePatrol Franchise Owner
The experience of helping aging parents led to a new life with the nation’s leading senior-placement franchise
CarePatrol franchise owners often join our brand after going through the life-changing experience of caring for an aging loved one. For many in our franchise family, the process of finding the right care options for their loved ones was so frustrating and overwhelming that they became inspired to open a senior placement franchise to help make the experience easier for others.
This is exactly what happened to Anthony Coleman, owner of the CarePatrol franchise that serves five counties in Southern Virginia. According to a terrific new article published by The Richland Source, “Former Champion Wrestler Now Battles on Behalf of Seniors, Families,” Coleman discovered that helping his grandparents find the care they needed was more challenging than he thought.
“I was looking for an opportunity and I learned about CarePatrol. It really hit home and resonated with me on a personal level,” Coleman says in the article. “I thought, ‘This is refreshing.’ I can help people, educate families, advocate for the safety of seniors, advocate for consumers and help them make the best decision that fits their needs.”
Coleman joined the CarePatrol franchise family two years ago despite having no background in the senior care industry or the medical profession. In fact, Coleman was a former champion wrestler, beginning in high school and continuing through college where he competed in the NCAA, earning the Athletic Academic Excellence Award from his alma mater, Cleveland State University, three times. He continued with the sport after graduating as a coach, until the experience with his grandparents opened his eyes to a new opportunity.
“There is always a learning curve,” Coleman says in the article. “My background was not medical. There is so much slang and acronyms and diagnosis that I didn’t have any idea what they were talking about. I did my research and learned and feel I am becoming more proficient. But there is always more to learn.”
Now, Coleman’s business is flourishing. The article states that, “Coleman meets with seniors and their families, assesses their needs and takes them on tours of potential senior communities. He asks questions, answers questions and then makes recommendations and assists in the family’s decision making.”
The need for his services can be immediate and unexpected, as families often have to make decisions about care extremely fast.
“This business is unpredictable because you never know when you will get a call from a family that needs you NOW,” Coleman says in the article. “They didn’t know mom or dad were going to be discharged, and they have 48 hours to find some place to go because they are not safe living at home on their own.”
CarePatrol is one of the leading brands in the senior care industry, which is expected to grow to $300 billion annually by 2020. We’re one of the industry leaders because our founding in 1993 created a lucrative and untapped market segment: the home-placement industry. By specializing in this niche, CarePatrol has grown to more than 150 locations in more than 44 states, making us not only the largest home placement franchise in the nation, but also the brand Americans trust. More importantly, our franchisees have helped thousands of families and are rewarded both financially and personally, as the impact our franchisees have on their communities cannot be measured.
“CarePatrol was founded by a medical social worker in Phoenix, who saw a need to help families become more educated and to make more informed decisions on where they will place their loved ones when they get to the point they are not safe at home anymore,” Coleman says in the article. “I feel very blessed and fortunate to be a part of a great organization.”
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