CarePatrol Franchise Owners Press Coverage Showcases Brand’s Appeal
Former wrestler details how he found the brand, and how he has built a successful and thriving business while helping seniors and their families
Anthony Coleman, who owns the CarePatrol of North Central Ohio senior care placement franchise in Mansfield, OH, was recently profiled in the Richland Source, where he spoke of his life up to becoming a CarePatrol franchise owner.
This kind of media coverage is a wonderful way for CarePatrol franchise owners to share their stories, and also to talk about why they wanted to become small business owners, as well as why CarePatrol is the realization of their entrepreneurial dreams as well as a trusted community resource.
Below are excerpts from Coleman’s interview, which can be read fully here.
Athletic career teaches valuable lessons
Coleman was a wrestler at Bellevue High School, one of the best the school has ever produced. He posted a career record of 111-31, became the school’s sixth state wrestling champion his senior year, a year after he tore his ACL in his first match at the state meet, launching a long, painful rehab process.
Coleman competed at Division I Cleveland State University, posting a career record of 87-59 and earning two NCAA tournament berths. He was selected the school’s most outstanding wrestler as a redshirt freshman. He also was a three-time recipient of the CSU Athletic Academic Excellence Award and earned a degree in communications in 2004.
He stayed with the sport he loved as a coach, first at a small college in South Carolina for a year before returning to CSU for several years as an assistant, pursuing his master’s degree in sports management/exercise psychology. Eventually, he began working for a local business owner and then decided to strike out on his own.
Personal experience leads to business ownership
Coleman helped with arrangements for his own grandparents as they transitioned into assisted living facilities. One experience went smoothly, and one was more difficult. It opened his eyes into the rapidly growing world of options for senior citizens.
“I was looking for an opportunity and I learned about CarePatrol. It really hit home and resonated with me on a personal level,” he said. “I thought, ‘This is refreshing,’ and I can help people, educate families, advocate for the safety of seniors, advocate for consumers and help them make the best decision that fits their needs based on whatever it is at that time,” Coleman said.
Coleman said he spends about one day per week in each county he serves, though that can change quickly.
“This business is unpredictable because you never know when you will get a call from a family that needs you now,” he said. “They didn’t know mom or dad were going to be discharged and have 48 hours to find some place to go because they are not safe living at home on their own.”
Client education is a major duty for franchise owners
Coleman said many seniors and their families have misconceptions about today’s senior living communities.
“A lot of times, it’s an apartment with care if you need it, meals, housekeeping, laundry, activities, transportation … they encourage independence, not dependence,” Coleman said.
Coleman, who stresses the need for families to pre-plan with the seniors before a crisis situation develops, admits it can be a difficult situation.
“You can have a difficult senior and a difficult family dynamic sometimes,” he said. “The senior doesn’t want to leave their home, but they are not safe there anymore. Everyone in the family is concerned. Perhaps a doctor has told them it’s time to begin the transition into assisted living.
“(The senior) just doesn’t want to go. That’s probably the biggest and most difficult battle I fight. I try to align myself with the children so we can fight the battle together. Often, the senior citizen receives a message from someone who is not in their family rather than from their own children,” he said.
“I ask them to approach it with an open mind. At the end of the day, after we take some tours and look at options and educate them on what’s out there, hopefully they are pleasantly surprised. Then we can make a decision that’s going to help them live their life instead of battling to survive in their own home.”
CarePatrol is one of the most affordable franchise opportunities on the market, and it has tremendous earning potential. Our home-based business model substantially lessens the financial barriers to franchise ownership, making CarePatrol an accessible and proven route for entrepreneurs who want to take control of their future in a growing business that makes a real difference in people’s lives.
The total initial investment to open a new CarePatrol franchise ranges from $71,540 to $88,490. Our low entry cost has grown out of more than 25 years of expertise in helping our franchisees grow thriving businesses in their communities.
Ready to start your new career as a CarePatrol Franchise owner?